This will tackle about events and government
campaign. This module will show the different government and events campaign.
1.To know how government information started.
2.Examples of government event campaign.
3.Do’s and don’ts of organizing campaign.
By 1913 there were enough concerns being expressed
about the appropriateness and the directions being taken by Government public relations practitioner that congress sought
to put limits on government spending for public relations. These came about in part because some business interests resented
the public relations success of the US
forest service that had led to the closing of some federal land to loggers. More accurately, the federal government back away
from the term public relations. It didn’t stop doing public relations. It simply gave the activity new, less offensive
and more public spirited labels. The most widespread euphemism was
“ public” information and a look at the job titles
for almost any federal government agency woll reveal maltitudes of:
PUBLIC INFORMATION OFFICERS
PUBLIC INFORMATION SPECIALISTS
PUBLIC AFFAIRS MANAGERS
PUBLIC AFFAIRS OFFICERS
Doing a Campaign
Do’s and Don’ts
of organizing a campaign.
Don’t forget to make up name tags for your own people or VIP’s.
Do remove any remaining name tags from the front once the event started.
Don’t choose a date or time for your event that could cause conflict.
Don’t get banners and signage made up to display at the event.
Are the effective tool to reach specific audiences
ranging from employees to customers. The danger of special events is not being able to ensure that they do reflect the message
statement of the audiences.
Example of the events campaign
“WATER WEEK FOR WATER
We are asking your branch
to do whatever it can during the week to support our project.”
The campaign for freedom of information is now
profit organization working to improve public access to official information to ensure that the freedom of information act
is implemented effectively.
The campaign was set up on 1984, played a leading
role in securing the passage of the FOI act and its recognized as a leading independent authority in the field.
We provide training both for public authorities
implementing the act and users of the legislation.
The campaign is an independent organization.
Its not affiliated to any political party.
Examples of Government Information
A million government information campaign to
educate the public about the change in law after cannabis reclassification will begin this week.
The latest Frank campaign wick run them thursday
22 jan. A week before cannabis becomes a class C Drug. It consists of radio adverts targeted at young people, leaflets and
an information. Pack sent out to all schoolsdrugs advisors, drug action teams,
drug charities, health organization and unions. It wick promote one simple message – cannabis will be reclassified on
Jan29, but it is harmful drugs will remain illegal.
Home office drugs ministers, caroline flint said”
cannabis is harmfuland will remain illegal water when it is reclassified to clas C . That is the sample message driven by
Franks in the government new information campaign launched today.
One million copies of the leaflets cannabis and
the law and 1. million copies of drugs and the law.
The Government Information
Campaign on Elected Regional Assembles
The minister for local government regional governance
an fire in August we sent a leaflet to every household in the north east. The leaflet provided information about the regional
assembly and local government referendum.
An error has been discovered in the information
about the cost of local government in county Durham the cost figure for option a.( one single tier local authority for the
county Durham) was collectively shown. However the upfront cost of implementing “option B” that is destructing
local government to create three unitary authorities to takeover the functions currently exercised by existing county and
district councils was stated as 38 million it should have been 49 million.
We will surely be writing to all household in
countyDurham correcting this error.
The Government will meet the costs of implementing either option as stated in the leaflet.
Example of Event Campaign
Greenberg house- Campaign
Date: January 9 2004
Presidential Primary campaign
A panel and audience discussion
SyracuseUniversity Peul GreenBerg House
Calvert St. NW GreenBerg House
Website: GREENBERG HOUSE.SVR.EDU//E-mail
SUIN DC @Syr.edu// Tel: 202-797-4678
Wednesday evening, Jan 21
: Doors Open
Kevin Gutlieb PH.d
President, Gittlieb &
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