Because almost all organizations
and individuals have dealings with government, government relations become an important area of PR.
Let’s try to establish some connections…
Department of trade and industry
Board of Investments
Bureau of Customs
Bureau of Internal Revenue
Other government offices
with the government at various levels.
--------> Becomes necessary to deal with the office of the President at Malacaņang
:--------> Branch offices of
is also an important public in government relations
Many organizations have regular dealings
with members of congress especially as
regards pending legislation affecting
GOVERNMENT OFFICES-------->with other GOVERNMENT
= COORDINATION OFFICES
Philippine Government-------->US Government
DC US Government officials / members of Congress
Well, are you very much overwhelmed guys! It might really
mean a tough job dealing with federal employees huh! Here are some steps that
an organization should take to ensure smooth relations with government offices.
monitor government rules and regulations affecting your operations
- Make sure that you are abreast of what is going on in government
- Be alert to situations requiring special contacts to facilitate government action
a specific individual or specific individuals within your organization whose responsibility is to deal with government offices
- You have to make sure that he is fully familiar with the government
set-up and should know exactly who to approach on specific matters.
- PR agencies serving the organization can fulfill this function
on government officials
- Company officials and executives should make frequent and regular calls on government
officials with whom their company’s have dealings.
- Not for any other reason; not to establish their so-called
connections or whatsoever!
This is for the purpose of cultivating friendship and goodwill, preparatory to specific approaches on specific matters.
PR projects aimed at improving government relations
- Every so often, occasions arise when a particular government office
would welcome participation from the private sector on some of its own projects
- A company could either actively participate
in such projects or develop specific projects of its own in line with the objectives of a specific government office
officials / executives should actively participate in civic projects in which government officials are active or are the leaders
themselves of such civic projects.
- Activities provide an excellent setting for establishing closer ties
with government on a personal and friendly basis.