PROFILE OF THE ENVIRONMENTAL
PUBLIC RELATIONS PROFESSIONAL
What an Environmental
Public Relations should be:
professional, should have to assess the environmental impact, defies possible concerns and publics involved, and shows interactions
with other publics, with the media and politics.
be capable of assessing the environmental impact and all related concerns defined by the actual standards of the community
within the given enterprise, product or service.
professional must be skilled to deal with a wide range of options and with an increasing number of regulatory requirements
within the environmental management.
also have the communication tools to handle environmental communications as a strategic process that relates corporate environmental
objectives with the public’s expectations.
ASPECTS OF ENVIRONMENTAL PUBLIC RELATIONS THAT THE PR PROFESSIONAL MUST BE SKILLED IN, SUCH AS:
scientific and technical elements related to the company and its products, so as to translate specific expressions into clear
and comprehensive language for all publics;
employees, consumers and customers, media to understand the meaning and the importance of the environmental public relations
handled by the company;
with the total awareness of the environmental public relations being in fact risky communications, because knowing, evaluating
and deciding on the basis of elements that are differently considered by the public means acting with lack of certainty;
Exercising a strong sense of responsibility because it is very difficult to strictly