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Environmental PR
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ENVIRONMENTAL PUBLIC RELATIONS

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          • Serve as the mediator between the environmental issues and to public
          • They are the one who assist in managing tough environmental conflicts
          • They are known as “Environmental Specialist”
          • They are the one who explain complex problems to a skeptical public

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ENVIRONMENTAL PUBLIC RELATIONS FUNCTIONS:

 

1. To formulate guidelines on environmental awareness campaigns for different target groups.

 

2. To change behaviors of different target groups in order to encourage their participations on environmental protection.

 

3. To formulate a master plan on environmental education both formal and non-formal systems.

 

4. To promote information service and dissemination of information to the public.

 

5. To coordinate with the government and private sector on public relations campaign and dissemination of information and data on environmental conservation.

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ENVIRONMENTAL PUBLIC RELATIONS FIRMS

 

        Headed by a Senior Management team with many years of experience in the environmental arena.

       Offers a straight forward, strategic approach to communications for its environmentally focused clients.

        Offers unique opportunities for media coverage both positive and negative.

        They are working hard to increase public awareness most especially in environmental concerns such as recycling, image building, systems and disposing etc.

 

BASIC CONTENTS OF ENVIRONMENTAL PUBLIC RELATIONS

            Environmental public relations develop through activities and programs with the following contents:

 

*      Analyzing and defining the useful situation or scenario to asses the impact of the project or activities decisions and situations with respect to the environment protection, relating such impact to the internal and external publics;

*      Gathering  and giving out information on the project actions adopted within the manufacturing process, the products and services;

*      Defining and managing programs to develop environmental protection with “educational” objectives, able to show the enterprise’s proactive role on environmental issues within the community;

*      Producing reports on a timely basis in order to identify the trends on environment protection issues generated by groups and associations;

*      Representing the enterprise’s opinions and positions on issues having specific impact on the environment in specialized organizations and trade associations.

*      Suggesting and adopting internal measures, involving employees and external staff in significant actions for the environment safeguard, such as, for example, materials recovering and recycling.

Supporting the management and all company’s functions in their acting with adequate awareness of the environmental issues.

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PROFILE OF THE ENVIRONMENTAL PUBLIC RELATIONS PROFESSIONAL

 

What an Environmental Public Relations should be:

 

*      PR professional, should have to assess the environmental impact, defies possible concerns and publics involved, and shows interactions with other publics, with the media and politics.

*      Must be capable of assessing the environmental impact and all related concerns defined by the actual standards of the community within the given enterprise, product or service.

*      PR professional must be skilled to deal with a wide range of options and with an increasing number of regulatory requirements within the environmental management.

*      Must also have the communication tools to handle environmental communications as a strategic process that relates corporate environmental objectives with the public’s expectations.

 

 

ASPECTS OF ENVIRONMENTAL PUBLIC RELATIONS THAT THE PR PROFESSIONAL MUST BE SKILLED IN, SUCH AS:

 

*      Understanding scientific and technical elements related to the company and its products, so as to translate specific expressions into clear and comprehensive language for all publics;

*      Getting employees, consumers and customers, media to understand the meaning and the importance of the environmental public relations handled by the company;

*      Acting with the total awareness of the environmental public relations being in fact risky communications, because knowing, evaluating and deciding on the basis of elements that are differently considered by the public means acting with lack of certainty;

*       Exercising a strong sense of responsibility because it is very difficult to strictly define priorities.

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